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Give Your Website the 15 Point Health Check

If you’re wondering if your current website is cutting it in the online world, give it this quick 15 point website health check.

It does not matter if you have a one page or 100-page website, the following is a guide of elements and functions that every website should have regardless of its size and your budget.

The following is in no particular order, with all points being as important as each other. A good website developer will ensure that your site is built from the ground up with these key factors in mind.

1. Be Consistent

Your website must have a simple and consistent layout, it is tempting to put too much information on your key pages of your website. Keep it simple and make it clear exactly what it is you are offering and what you want your customers to do next.

2. Correctly Portray Your Business

Its look and feel must reflect your company brand values and be appealing to your target audience. Be sure to have you company logo and branding clear and consistent across all pages.

Be sure you are using high quality images, videos etc that suitably reflect your brand and business. Great imagery will help your business stand out in the world of bland!

3. Easy To Use

Your site must be simple and easy to navigate. It is essential to consider your customers when building a site, it must have a logical flow so your customers can easily find what they want.

Make it easy for them to make a purchase or submit an enquiry. Lead them on an easy to follow journey to taking the next step to becoming a customer. It is too easy to click away if your information is not set out well or is not engaging enough.

4. Clearly Show What You Sell

Show clearly your products and services. Whatever your key offering, product or service is, should be the focus of your website.

What makes you money or keeps you in business needs to be well explained and clearly shown. Ensure you display enough information to spark people to make contact with you. Make it very easy to contact you and / or buy from you.

Be sure to include good quality imagery, videos, product reviews, shipping information, FAQs etc. to help sell your products and services.

5. Sound Like You but Focus on Your Customer

The tone of your website needs to speak in your company's voice that appeals to your target audience. Keep it entertaining and speak to your customers, don't just talk about yourself or your company.

Identify your customers problems/pain points/needs and offer solutions. Don’t make it all about you, people are more interested in what you can do for them.

6. Mobile Responsive

Your site MUST be mobile responsive eg: work on tablets and mobile devices.

78% of mobile users research products on their phone so it’s essential that your website displays perfectly in the mobile environment. Google also ranks sites that are not responsive below those that are.

7. Call To Action

It is ESSENTIAL to have a clear and easy to find Contact Us section and / or Call to Actions to make it easy for your users to take the next step in becoming a customer, subscriber, follower or whatever it is you want them to do.

8. Be Current

Make sure your website is up to date at all times. An easy way to annoy customers is to have out of date information or expired deals on offer. Keep it current!

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9. Content Management System

Be sure your developers build you a website that has an easy Content Management System so you can update your website yourself.

There is nothing more frustrating (and costly) than having to rely on an external source to make edits, add products, blogs etc.

10. Link to Social Networks

If appropriate, link to your social networks. Be sure to put your social icons and links on every page of you site.

11. Have A Blog

All websites should have a blog section where you can (and should) regularly post industry information, helpful tips and advice, ‘How To’ articles, testimonials, information on any issues your customer may face. latest news, upcoming events etc.

Become a helpful advisor to help position you as a trusted expert in your field. Google also loves sites that are constantly updated.

12. Include Your Basic Information

Clearly show your basic information like your opening days and hours, any special closed days over holiday periods, your address, your phone, your menus etc.

All simple stuff but you would be surprised how hard this information is to find on many websites. Also be sure to keep it up to date!

13. Make Sure it Works

Do your checks – make sure all your links work, your contact forms work, your pages load quickly and you can be found when people search for your business in major search engines.

14. Optimise for Search Engines

There is no use having the best website in the world if no-one can find you.

Speak to your web development company to ensure they are building your site with SEO best practices. A good developer will be able to best advise you on how to get your site ranked well with the major search engines eg: google, bing, yahoo etc.

15. The Legals

Be sure to check what your industries legal requirements are. The boring stuff like privacy policies, terms of use, disclaimers, site maps etc. are essential on most sites.

Follow these basic guidelines and you will be on your way to creating a great website that delivers you measurable results.

If you would like to discuss your website, feel free to contact us, we would love to help you get more from your online presence. If you don’t have a website but know your business needs one, get in touch and we’ll help guide you along the best path to online success!

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Cheers, Kim

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